James and the Amazing Technical Dream Coat
The technical jacket (i.e. anorak or parka) has long been adored by nature junkies, and ignored by fashion junkies. Luckily, form is catching up with function, and this utterly practical garment is finally receiving the sartorial overhaul it so desperately needs. A nice alternative to the classic (yet, predictable) leather bomber, the new and improved technical jacket comes in daring colors and luxurious finishes. Brown braves the elements in style with this DDUGOFF (pronounced dŏŏ-Gof) overcoat.
Photography by Jacob Smith
Styling and modelling by James Brown III
Tropic Thunder
Since it’s typically associated with middle-aged white dudes who have, in the throws of existential crisis, Tiki-torched the hell out of their backyards and drunkenly danced to “Cheeseburger in Paradise,” it’s easy to see how the tropical shirt gets a bad rap. But here’s a secret: The key to elevating this garment from tacky aesthetic cliché to sartorial homerun has everything to do with balance. When worn with a pair of well-tailored shorts and stylish sunglasses, this Scotch & Soda tropical button down looks playful, without looking clownish.
Photography by Jacob Smith
Styling and modelling by James Brown III
Salute Your Shorts
One of this season’s biggest trends is less about the garment itself, and more about what lies underneath. The short short is back (and it’s shorter than ever). Pleated or with drawstrings, solid or patterned, it makes no difference so long as they’re worn well above the knee — and with an air of confidence. Brown shows off his gams in a pair of striped DDUGOFF shorts with coordinating button down. The old adage “don’t skip leg day” has never rang truer, because this summer, skin is most certainly in.
Photography by Jacob Smith
Styling and modelling by James Brown III
American Dad
We’ve noticed an increase of classic “old man” pieces on the street: suits, cardigans, sweaters, polos, but with a less stuffy, more relaxed sensibility. Narrowing your color palette, as Brown does with this muted earth tone Stephen F suit and Miansai leather rucksack, gives you an opportunity to play up texture. The finished effect is both timeless and contemporary. The dad bod has never looked so good.
Photography by Jacob Smith
Styling and modelling by James Brown III
In Living Color
Everything old is new again, which means the ‘90s are back with a vengeance. For men’s fashion, this means color, color, color. Just where do you think the millennial pink craze got its start? This pink tee, worn under a teal blue double-breasted blazer and tan baggy trouser, feels nostalgic (Fresh Prince of Bel-Air, anyone?) but without feeling dated. Now if only we could bring back our ‘90s president.
Photography by Jacob Smith
Styling and modelling by James Brown III